Kiona Hartman

Project Manager
Product Owner
Marketeer

I help companies realize digital projects and develop and improve products, services and customer processes. I do this as a Project Manager, Product Owner or marketer.

Next to being a project manager with a transparent approach with clear agreements and my ability to connect people, I am a marketer through and through with a considerable dose of knowledge and experience. I quickly get to the core of a marketing question and can quickly estimate what is needed to achieve the desired end result. I can also make a substantive contribution and be a sparring partner for project team members and clients.

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Kiona Hartman

Project Manager
Product Owner
Marketeer

I help companies realize digital projects and develop and improve products, services and customer processes. I do this as a Project Manager, Product Owner or marketer.

Next to being a project manager with a transparent approach with clear agreements and my ability to connect people, I am a marketer through and through with a considerable dose of knowledge and experience. I quickly get to the core of a marketing question and can quickly estimate what is needed to achieve the desired end result. I can also make a substantive contribution and be a sparring partner for project team members and clients.

How can I help you?

Digital Development

Strategy & advice, user stories, back log management, stakeholder management, testing, selection and implementation of systems.

Product development

Data- en market analyses, positioning and propositions, requirements and back log management, business cases, pilots, market research and product launch

Process Optimization

Customer journey mapping, process analysis and design, improve customer journeys, standardisation, increasing efficiency and quality, improve data quality.

Project Management

Project plan, project organisation set-up, stakeholder management, monitoring and reporting, team motivation, workshops and brainstorms.

What customers say

Is pragmatic in her approach

Complex marketing issues with a large digital / online component that require sharp analysis and substantiation, an clear explanation and a decisive approach, are the processes where Kiona delivers added value! She interacts with all stakeholders, gets to the point quickly, gets her plans and approach on stage and is pragmatic in her approach.

Judith BilsenGroup Marketing Director, Imbema

Gets things moving

In 2019 I worked with Kiona at Imbema on the ‘online’ project.
I got to know Kiona as a persistent and passionate colleague who works with a clear goal. Getting things in motion in a challenging environment and getting and getting everyone on the same page are definitely qualities of Kiona.

Eric van LeeuwenSector Manager, Imbema

Knows how to genuinely motivate and enthuse people

I worked closely with Kiona on the Mazars Signals project, where we created a new customer experience platform together. The speed at which Kiona makes new things her own, her organisational sensitivity, enthusiasm and of course the structure she introduces have really made this project a success. Dares to act decisively, knows how to genuinely motivate and enthuse people and achieves her goal on time and within budget. A special mention is that Kiona very quickly also mastered the (substantial) IT component and can act as a sparring partner. I would certainly recommend Kiona for any project that has a digital component.

Frank KeessenIT Director / CIO, Mazars

Getting things done is what Kiona stands for

Driven, result-oriented, project-based, collegial, involved. Words that all fit Kiona. Her great strength is to initiate the movement and to achieve immediate results through a strong personal lobby in addition to professionalism. Getting things done is what Kiona stands for. But always together with the whole team and with the right feeling for everyone’s strength and mutual relationships. Connecting and valuable! I enjoyed working together.

Jolanda VoolstraChief of Commercial Affairs, Mazars

Acts quickly, with an eye for detail

I have worked with Kiona at both Intrum Justitia and Adaxio. In both positions I got to know her as an enthusiastic, experienced and result-oriented marketeer. Kiona acts quickly, with an eye for detail. Kiona is a professional. Someone you can rely on. And thanks to her spontaneous character, she is also very pleasant to work with.

Itske WoudaFreelance marketing communications professional

Is pragmatic in her approach

Complex marketing issues with a large digital / online component that require sharp analysis and substantiation, an clear explanation and a decisive approach, are the processes where Kiona delivers added value! She interacts with all stakeholders, gets to the point quickly, gets her plans and approach on stage and is pragmatic in her approach.

Judith BilsenGroup Marketing Director, Imbema

Gets things moving

In 2019 I worked with Kiona at Imbema on the ‘online’ project.
I got to know Kiona as a persistent and passionate colleague who works with a clear goal. Getting things in motion in a challenging environment and getting and getting everyone on the same page are definitely qualities of Kiona.

Eric van LeeuwenSector Manager, Imbema

Knows how to genuinely motivate and enthuse people

I worked closely with Kiona on the Mazars Signals project, where we created a new customer experience platform together. The speed at which Kiona makes new things her own, her organisational sensitivity, enthusiasm and of course the structure she introduces have really made this project a success. Dares to act decisively, knows how to genuinely motivate and enthuse people and achieves her goal on time and within budget. A special mention is that Kiona very quickly also mastered the (substantial) IT component and can act as a sparring partner. I would certainly recommend Kiona for any project that has a digital component.

Frank KeessenIT Director / CIO, Mazars

Getting things done is what Kiona stands for

Driven, result-oriented, project-based, collegial, involved. Words that all fit Kiona. Her great strength is to initiate the movement and to achieve immediate results through a strong personal lobby in addition to professionalism. Getting things done is what Kiona stands for. But always together with the whole team and with the right feeling for everyone’s strength and mutual relationships. Connecting and valuable! I enjoyed working together.

Jolanda VoolstraChief of Commercial Affairs, Mazars

Acts quickly, with an eye for detail

I have worked with Kiona at both Intrum Justitia and Adaxio. In both positions I got to know her as an enthusiastic, experienced and result-oriented marketeer. Kiona acts quickly, with an eye for detail. Kiona is a professional. Someone you can rely on. And thanks to her spontaneous character, she is also very pleasant to work with.

Itske WoudaFreelance marketing communications professional

My clients

About me

After more than 15 years in paid employment in various marketing positions, I decided to start working as a freelancer in 2014. I have now been able to carry out a number of challenging projects at beautiful companies. Each company with a unique character and its own dynamics. That is precisely what appeals to me as a freelancer: the challenge to achieve the best results every time within a new environment, in a different market with new colleagues.

Because of my marketing background in combination with my affinity with IT, analytical skills and my qualities to connect people, I am able to achieve results within different types of organizations. I like to do that at the intersection of marketing, processes and IT. Always with customer needs as a starting point!